Primer Serum

(29 customer reviews)


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Size: 30ml


Why we love it

A rich and silky dual purpose serum that’s absorbed quickly and can be used to prepare your skin for faultless makeup application. Pair it with our low sheen moisturiser or by itself before heading out for your day, safe in the knowledge your skin has a protective layer that seals and retains moisture, is filled with antioxidants (and we know how good they are!!) and helps prevent acne caused by blocked pores.

What’s it got

  • Jojoba  – a natural form of vitamin E which contains soothing anti-inflammatory agents, healing properties and is a natural antimicrobial. A great antioxidant and acne preventer.
  • Willow Bark Extract – contains natural exfoliants that help shed dead cells and clear pores.
  • Aloe – if you’ve used our low sheen moisturiser, you’ll already know that aloe replenishes moisture and improves the skin’s natural firmness. It’s also great for the face prior to the application of makeup.


As a conscious consumer, by choosing Reef Skincare you are supporting Reef Conservation and the future of one of the natural wonders of the world. We only use ethically sourced and COSMOS certified ingredients and are proudly Aussie made.

29 reviews for Primer Serum

  1. Zoe Smith

    Wow! This product is amazing! It smells divine and it is so silky and smooth. It really does sit well under my liquid foundation as a primer.
    Whether I use it on its own or with the moisturiser my skin is so happy!

  2. Maddie McCulkin

    Holy moly… I LOVE this product! It has the silkiest consistency. It feels amazing under my foundation and I have noticed a huge difference in the appearance of my makeup and it’s longevity both during the day and on a night out. The serum paired with the moisturiser has completely changed the texture of my skin. So soft and nourished!

  3. Rachel

    I would go as far as saying this is one of the best serums I have come across. I love its dual purpose, making my skincare routine much simpler, the smell is AMAZING and it’s so silky on my skin. So happy I came across this product and even better that it’s so well priced for such a high quality product.

  4. Eliza

    This stuff is miracle liquid in a gorgeous little bottle. Smells incredible and absorbs quickly, it’s my favourite product in my skincare regime.

  5. Kylie Boccuzzi

    I love how these products work and compliment each other. This primer helps sets my foundation leaving a smooth finish. Even on the days i dont wear makeup i love using it with the moisturiser to give my skin the care it deserves without any harsh chemicals. Wouldnt use another primer again!

  6. Jane

    I’ve never used a serum before but have noticed a difference in my “mature” skin already. This serum is so easy to apply from the dropper and absorbs so quickly. It smells divine.

  7. Taliah Power

    I can hands down say this is one of the best things I have introduced to my skin! The convenience of using this in my night time routine as well as my daily makeup routine works so well with my busy schedule and makes me feel happy knowing I’m treating my skin to such a high quality, nourishing product. This instantly melts into my skin leaving my skin looking and feeling amazing (oh and the smell! ahh so good) talk about liquid gold in a bottle! Couldn’t recommend enough!

  8. Emma

    It really does keep my makeup in place for much longer and is so juicy!!! <3

  9. Marigold

    By far one of the best serums I have come across! The fact that it is Australian made and owned is a added bonus as I support Australian products!
    The consistency makes it easy to glide on and goes along way.
    The SMELL is devine too!
    Highly recommend and will continue to use again and again

  10. Lee-Emma

    I’m always reluctant to change skin care products as most people are. However I made the choice to find a product that was natural, eco friendly, organic and made in Australia …big ask right ?

    Well luckily I found these beautiful products that ticked all those boxes. The serum smells like cheesecake, feels light on your skin and teamed up with the low sheen moisturiser I couldn’t wish for a better combination.

    My skin has never looked or felt better 🙂 I cannot wait for this company to have a full range of skin care products as I will most definitely be a customer for life !

  11. Claire

    Absolutely obsessed with this serum!! Can’t believe how much it absorbs into my skin with no oily or residue feeling! It sits perfectly under my makeup or my beautiful reef moisturiser. And on top of all that – it smells Devine!!

  12. Tarynn

    Love. The Reef Primer Serum is Fool Proof, so easy to use and smells heavenly .. will be buying again!

  13. Tam Oliver

    Love love the smell and consistency. Great to support Aussie business

  14. Dominique

    First and foremost the eco stance this company has and follows is amazing and a massive draw card, I’ve ordered from other eco brands and they come in plastic but not reef comes and all fully biodegradable packaging and recycled plastics.
    The serum is actually my favourite I use it on myself and my 7 yr daughter we both have crazy super Sensitive skin and have had no issues with the reef serum

  15. Emily

    I’ve been using the serum for the past few months and I have so many positive things to say about it. As a person with VERY oily skin I can be quite apprehensive about trying new skin care products. Within the first week of using the serum though all my worries were gone! This product is absolutely amazing and I looove using it as a primer under my makeup both day to day and full glam. I have recommended this product to so many people and I’ll continue to do so because everyone needs to experience its amazingness. Oily skin girls looking for a primer that actually works, get on it!

  16. Sarah

    This product is amazing. If you are on the fence about whether or not to try it.. buy it! It makes your skin feel so soft and it smells AMAZING! This serum is my favourite morning ritual in combination with the low sheen moisturiser. I will definitely be purchasing this again and again.

  17. Anita

    This primer is incredible and smells fantastic!! My makeup sits perfectly over it. Can’t wait to see what products come out next!

  18. Shirley Reust

    The feel of the serum soaking in to my skin is divine. It spreads beautifully without leaving my face sticky as other serums have.
    I am a 42 year old, who is outside most of the day, so my skin needs all the help and protection it can get.
    The organic ingredients are exactly what I have been looking for in my face care products. I absolutely love the fact that Reef Skincare is Australian, and in particular local to Cairns!

  19. Amy (verified owner)

    I’ve only been using the serum for a few days but so far so good. It sinks into the skin beautifully and doesn’t leave skin feeling sticky. Definitely helps keep make up looking amazing all day. Customer service is outstanding too.

  20. Anne-Marie (verified owner)

    I can’t live without this product! Works great under my sunscreen or makeup. I highly recommend using it followed by the low sheen moisturiser, the combination works perfectly and it smells divine! So happy they are both organic!

  21. Sharyn Jones

    I love this product. I’ve been searching for years for a product like this with all natural orgainic ingredients and this is just beautiful. You only need a small amount and goes a long way and smells just delicious.

  22. Shelbi

    I’ve been using this product for over two months now and love the way my skin feels after using it. I use it everyday religiously and will buy again!

  23. Hannah

    I really love this under my makeup, I think it really has helped keep my skin clear after putting makeup on every day. One tiny drop of oil makes my entire face break out but so far this has been great! Stoked!

  24. Tracey

    This serum is the best that I’ve tried to date. I love how silky it is and it works so well with my makeup… did I mention that it is the most delicious scent ever, I feel like I’m on a tropical holiday every time I use it! I am an Australian and eco-friendly supporter for all household items so I’m so happy Reef is able to tick these boxes.

  25. Kristy

    This primer serum is exactly what I have been looking for!! I had a real issue with my foundation separating around my pores and had tried soooo many different products to help this without burning my sensitive skin before finally trying Reef Skincare. The serum smells A-MAZ-ING, feels A-MAZ-ING on my skin, and is the perfect base for my make up. I have been using the product for over 2 months and it now has a permanent spot in my make-up draw!

  26. Claire

    Love, love, love this product! The smell, the silky feel, the dual functionality, the fact that you only need to use the tiniest bit to achieve the desired result. Total Reefie convert over here!

  27. Liz Paterson (verified owner)

    This serum is SO soothing. I was recently lucky enough to spend some time in the beautiful wild nature of Chile – while the rest of my skin feels like cardboard after exposure to the freezing cold and desert heat, Reef serum and moisturiser saved my face from the same fate. I’ve been using both every day for a couple of months now.

  28. Sammy

    I use thos daily with the moisturizer so light, melts into your face and whats even better you can use it as a make up primer.

    If your sitting on the fence like I was for a while, thinking its just another serum. Get off thaf fence and put it in your cart, you will not be disappointed

  29. Lisa (verified owner)

    I’ve just recently tried the primer and I love it! Makes my skin feel so nice and goes on so well under make up. Added bonus is the smell- it’s so nice! Very happy with this product and definitely recommend 🙂

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